How Popular Is Cozy Girl?
The trend is growing year-on-year, with Google searches for ‘vanilla girl’ soaring 270% over the last five years and the TikTok hashtag racking up an eye-watering two billion views.
What’s the Cozy Girl Vibe?
The vibe is relaxed yet refined. Think chunky knits, cardigans, tracksuits, and wide-legged pants in soft, plush fabrics like wool, cashmere, and neutral tones with warm accents. Key footwear pieces include slip-on shoes, sneakers, and boots.
Where to find Cozy Style Inspiration?
For cozy girl inspiration, look to classic comfort watches such as Meg Ryan’s rom-com ‘When Harry Met Sally,’ ‘Gilmore Girls,’ and ‘Friends’ which feature layered ‘90s pieces such as below-the-knee skirts, cardigans, fuzzy fleeces, and chunky loafers.
What do Style Experts Say about The Cozy Girl Look?
The experts commented, “Nostalgia plays a big part in the ‘cozy girl’ aesthetic, as classic watches like Gilmore Girls evoke the same sense of comfort and ease that the style seeks to achieve.”
How to Style The Cozy Girl Look
“Incorporate luxurious textiles and stick to a neutral palette. Oversized knits, relaxed-fit pants, fresh sneakers, slip-ons, or boots are ideal as they balance comfort and style, staying chic and away from slouchy territory.”
Cozy Girl Style Advise: What to Avoid
“Be careful to avoid overwhelming your shape with bagginess. Use simple tricks, like tucking the front of your sweater into your pants to define your waistline, and not forgetting to add some jewelry will elevate the style from glum to glam without sacrificing comfort.”
01
of 8
Shepherd of Sweden
Slip on these felted wool Swedish-designed, comfy clogs to feel like you’ve been given a warm hug. The insole provides incredible support and the line also includes slippers and boots.
The Product: Shepard of Sweden Gitte tofflor Grå, $100 USD;
02
of 8
Myth and Meaning
Campbell is caged by a cut and paste job which reflects neither his accustomed flow, form, nor tone. Complete transcripts and reprints would have supplied needed context.
The Product: By Joseph Campbell, Stephen Gerringer; New World Library; $44.50.
03
of 8
Natori
Just the right amount of support for smaller chests, breathable and light for roaming around the house.
The Product: Natori Pretty Smooth Bralette, $93 and Escape string bikini, $14;
04
of 8
Rudsak
Step into the playful, magic of the 2024 Spring collection. The ultra pretty pastel colour palette, and iridescent fabric are whimsical and playful. We love the super soft and on trend jogger.
The Product: Rudsak Joss Unisex cotton joggers in sky blue; $195;
05
of 8
Wedderspoon
Harness its antioxidant properties by sweetening your favourite beverage, balancing a vinaigrette or adding to a dipping sauce. Alternatively apply directly to face as a mask to draw out impurities.
The Product: Wedderspoon Raw Monofloral Manuka Honey KFactor 16, 500g, $48.99;
06
of 8
Saje
Daub this blend of botanical oils onto wrists or temples to create an oasis of calm. Or, add a few drops to a bowl of steaming water, cover head with a towel and breathe in for a relaxing facial.
The Product: Saje Wellness Stress Release Soothing Oil Blend Roll-on, $32;
07
of 8
Katō Matcha
Mozart’s symphony plays during spring harvest at the Katō plantation in Japan where the family has produced green tea for generations. The unique sweet grassy taste received a nod at the 2024 Toronto Tea Festival.
The Product: Kato Tea Organic Spring Harvest, 30g tin;
08
of 8
Victoria’s Secret
Cozy does not have to mean sacrificing style – dress up for yourself! The non-slip cups and smoothing band fits like a glove and can be worn five ways to suit any dress style.
The Product: Sexy Illusions Uplift Strapless Bra, $80.12; victoriassecret.com
This original article first appeared in the Spring 2024 issue of City Style and Living Magazine.
Get More Inspiration
from City Style and Living
