Iconic British luxury brand, Burberry, has partnered with another icon, The Hôtel Belles Rives in Antibes, for an immersive beach club experience just in time for summer, from now until September 30, 2026.
The collaboration re-imagines the hotel’s legendary Art Deco terraces, private jetty, and beach club with a Burberry lens and the house’s signature check gets a dash of blue to reflect the distinctive blue of Belles Rives. Think British heritage meets Riviera glamour.
What is The Hôtel Belles Rives Famous For?
If you didn’t know, Hôtel Belles Rives is a historic summer playground, it was a haven for creative and literary icons in the early 20th century, including Ernest Hemingway and Gertrude Stein. It is also F. Scott Fitzgerald’s former home, where ‘The Great Gatsby’ author began writing his final novel, ‘Tender is the Night’ (1934) – in which the protagonist wears a Burberry coat.
Founder Thomas Burberry always made the most of the weather and, in the first half of the 20th century, the house designed specialist yachting apparel and tailoring for those who spent time on or near the water. The Burberry High Summer 2026 collection includes a mix of check swimwear and coastal motifs, inspired by the brand’s history of adventure.
The refreshed Burberry check can be seen through interiors across the hotel, including the original 1920s elevator. Custom logos will also appear on the private jetty and on the doors of the beach club.
Guests can even cool off with Burberry ice lollies on the famous terrace and throughout the summer, visitors can also enjoy a programme of Burberry-branded experiences, including waterskiing.
This original article first appeared in the SPRING 2026 issue of City Style and Living Magazine.
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